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Page 225
Chapter Twenty-One
Larry Ehrhart:
Why Software That Works May Not Be the One
When Market Profile was developed here in Chicago, Larry Ehrhart was one of the first researchers and traders to see its potential. He has been a guest speaker at the Chicago Mercantile Exchange. Larry and I have known each other for nearly 11 years. He takes his work very seriously and works with his clients on a one-on-one basis. He is sort of a one-man band, and it is great to speak with someone who trades with the software he developed.
Neal: Your software is so logical and so natural to the Chicago style of trading, I wonder why you are not more popular?
Larry: I think part of the reason is that I am a trader who wrote software for my own trading, whereas the competition set out with programmers to develop software to sell. I do very little advertising. Second, Market Profile (which I emphasize) does not provide what most newbies want. They want an indicator that tells them what to do. I believe that neither you nor I could develop a mechanical system that would work long-term; if so, we'd own the world in a short time. So my approach is to stress psychology of trading, money management, and using various

 
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