|
|
|
|
|
|
|
Everything in life works it's way towards greater and greater efficiency. It has been observed that, in the whole history of the human race, not once have we ever opted for "slower." Nowhere is this more evident than when looking at the wholesale changes in the stock markets over the last four years. |
|
|
|
|
|
|
|
|
My firm, TradeCast, was started back in 1995 with the idea that there must be a faster, more efficient way to trade stocksand we were right. |
|
|
|
|
|
|
|
|
TradeCast has been a true pioneer in electronic trading. For example, we were the first Windows-based system to directly access the markets. We have been a driving force for the elimination of the broker from the execution of stock orders simply because computers can do the job faster, with fewer mistakes, at a lower cost. Our Direct Access model changed the markets permanently, making faster, more equal market access possible. Now this model has been adopted and legitimized by some of the largest brokerages, including Schwab and Goldman Sachs. |
|
|
|
|
|
|
|
|
Beyond Direct Access, we also pioneered powerful new trading tools to help the emerging electronic trader make better decisions, get better executions, and hopefully make more money. |
|
|
|
|
|